Manajemen Pemasaran Jilid 1 Edisi 13

Edisi

Ed. 13

ISBN/ISSN

978-0-13-600998-6

Deskripsi Fisik

xxviii, 346 hlm., 28 cm.

Judul Seri

-

No. Panggil

658.81 KOT m Jil.I

Marketing Management = Manajemen Pemasaran Jilid I

Edisi

ed. 11 cet. 1

ISBN/ISSN

979-683-749-8

Deskripsi Fisik

xxii, 408 hal.; 27.5 cm.

Judul Seri

-

No. Panggil

658.8 KOT m

Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Mark…