Marketing Management and Communications in the Public Sector

communication ethics; communication models; communication strategies; communication theory; co-branding; crisis communication; Jean-Patrick Villeneuve; marketing instruments; non-profit management;…

Higher Education and the Creative Economy

Since the DCMS Creative Industries Mapping Document highlighted the key role played by creative activities in the UK economy and society, the creative industries agenda has expanded across Europe a…

Emerging Trends in and Strategies for Industry 4.0 During and Beyond Covid-19

Emerging Trends in and Strategies for Industry 4.0 During and Beyond Covid-19” is an all-encompassing scholarly referenced book which is comprised of original and previously unpublished research …

Digital Towns : Accelerating and Measuring the Digital Transformation of Rura…

This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources,…

Digital Dilemmas : Exploring Social Media Ethics in Organizations

Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with sta…

Culture Management : Strategy and Marketing Aspects

Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based o…

Consumer Culture Theory in Asia : History and Contemporary Issues

Collaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-…

The Work of Communication- Relational Perspectives on Working and Organizing…

Edisi

Cet.1

ISBN/ISSN

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Deskripsi Fisik

232 hlm

Judul Seri

978 -1 -315 -68070 -

No. Panggil

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The Routledge Handbook of the Communicative Constitution of Organization

Edisi

Cet.1

ISBN/ISSN

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Deskripsi Fisik

584 hlm

Judul Seri

9781003224914

No. Panggil

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A Guide to Sustainable Corporate Responsibility - From Theory to Action

Edisi

Cet.1

ISBN/ISSN

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Deskripsi Fisik

274 hlm

Judul Seri

978-3-030-88203-7

No. Panggil

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