BUKU

Principles of Marketing

---

For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

---

Ketersediaan

16BIC160638.00

BIC 658.81 KOT p

My Library (Lantai 3, BI CORNER)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.81 KOT p

Penerbit

England : Pearson Education Limited., 2016

Deskripsi Fisik

731 hlm., 27 cm.

Bahasa

Inggris

ISBN/ISSN

9781292092485

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 16

Subjek

Marketing
Pemasaran - Manajemen

Info Detail Spesifik

Index : page 699-731

Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus login sebelum memberikan komentar