BUKU

Business : A Changing world

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This book is discuss about business, that can change a world. The book consists of six parts and a detailed discussion in sixteen chapter. Part I about business in a changing world. Chapter one about the dynamic of business and economic. Chapter 2 about business ethics and social responsibility. Chapter 3 about Business in a Bordeless World. Part two is discuss about starting and growing a business. Chapter 4 about option for organizing business. Chapter 5 about small business, entrepreneurship and franchising. Part 3 discussion about managing for quality and competitiveness. Chapter six about the nature of management. Chapter 7 about organization, teamwork, and communication. Chapter 8 about managing service and manufacturing operation. Par 4 about creating the human resource advantage. Chapter 9 about motivating the workforce, chapter 10 about managing human resources. Part 5 about marketing, developing relationships. Chapter 11 about customer-driven marketing, chapter 12 about dimensions of marketing strategy, chapter 13 about digital marketing and social networking. Part 6 about financing the enterprise. Chapter 14 about accounting and financial statements. Chapter 15 about money and the financial system, chapter 16 about financial management and securities markets.

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Ketersediaan

16BIC160617.00

BIC 650.1 FER b

My Library (Lantai 3, BI CORNER)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

650.1 FER b

Penerbit

New York : McGraw Hill-Education., 2015

Deskripsi Fisik

xxxvi, 600 hlm., 25 cm,

Bahasa

Indonesia

ISBN/ISSN

9789814714259

Klasifikasi

650.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed.10, Cet. 5

Subjek

Business (Bisnis)

Info Detail Spesifik

Bibliografi : hlm. 532-566; Indeks : hlm. 582-600

Pernyataan Tanggungjawab

O.C. Ferrel

Versi lain/terkait

Lampiran Berkas

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