Image of Pengaruh Daya Tarik Lokasi, Harga, Cita Rasa Dan Green Product Terhadap Minat Beli Gen Z Pada Makanan Tradisional (Studi Kasus Pindang Tetel Om Teguh Watusalam Pekalongan)

SKRIPSI EKOS

Pengaruh Daya Tarik Lokasi, Harga, Cita Rasa Dan Green Product Terhadap Minat Beli Gen Z Pada Makanan Tradisional (Studi Kasus Pindang Tetel Om Teguh Watusalam Pekalongan)

The Influence of Location Attractiveness, Price, Taste, and Green Product on Gen Z's Purchase Intention for Traditional Food (A Case Study of Pindang Tetel Om Teguh Watusalam, Pekalongan). The rapid development of the culinary and food industry in Indonesia has encouraged the entry of various modern foods from around the world. However, this development has not only brought positive impacts but also created new problems, such as the erosion of Indonesian interest in regional specialties due to modern food. Therefore, this study aims to analyze the influence of location attractiveness, price, taste, and green product on Generation Z's purchase intention for the traditional food, Pindang Tetel Om Teguh Watusalam, Pekalongan. This study used field research with a quantitative approach. The population in this study was Gen Z, with a sample of 96 respondents selected using a non-probability sampling technique. Data were collected through questionnaires distributed online and offline and then analyzed using multiple linear regression analysis with the help of SPSS version 27 software. The results showed that partially, the variables of price, taste, and green product had a significant influence, while location attractiveness had no effect on Gen Z's purchasing interest. However, simultaneously, all four variables influenced Gen Z's purchasing interest in traditional foods..

Ketersediaan
25SK2541202.00SK EKOS 25.202 WIN pMy Library (Lantai.3, Local Content)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
SK EKOS 25.202 WIN p
Penerbit
Pekalongan : Program Studi S-1 Ekonomi Syariah FEBI UIN KH Abdurrahman Wahid Pekalongan.,
Deskripsi Fisik
xxiii,71 hlm.,24 cm;Bibliografi:65-71
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
658.8342
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perilaku Konsumen
harga
Minat Beli
Green Product
Cita Rasa
Daya Tarik Lokasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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