Image of Pengaruh Lingkungan Teman Sebaya Dan Trend Fashion Terhadap Perilaku Konsumtif Belanja Online Dengan Gaya Hidup Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri (UIN) K.H. Abdurrahman Wahid Pekalongan Angkatan 2017-2019)

SKRIPSI EKOS

Pengaruh Lingkungan Teman Sebaya Dan Trend Fashion Terhadap Perilaku Konsumtif Belanja Online Dengan Gaya Hidup Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri (UIN) K.H. Abdurrahman Wahid Pekalongan Angkatan 2017-2019)

This study aims to determine the influence of peer environment and fashion trends on online shopping consumptive behavior with lifestyle as a mediating variable (a case study on FEBI UIN K.H Abdurrahman Wahid Pekalongan Student Force 2017-2019).

This type of research is using a survey method field research with a quantitative approach. The data source in this study used primary data collected through distributing questionnaires to the 2017-2019 FEBI UIN K.H Abdurrahman Wahid Pekalongan students. The sampling technique used was random sampling and the data collection method used an online questionnaire. The data analysis method uses a question instrument test through validity and reliability testing, classical assumption test, path analysis, Sobel test and bootstrapping with data processing using SPSS 22.0 for windows.

The results of this study indicate that: (1) peer environment has a positive and significant effect on lifestyle with Sig. (0.004 < 0.05), B coefficient value (0.281), and tcount > ttable (2,954 > 1.98). (2) fashion trends have a positive and significant effect on lifestyle with Sig. (0.001
< 0.05), B coefficient value (0.425), and tcount > ttable (3.592 > 1.98). (3) The peer environment has a significant positive effect on consumptive behavior with Sig. (0.004 > 0.05), B coefficient value (0.0295), and tcount > ttable (2,954 > 1.98). (4) fashion trends have a positive and significant effect on consumptive behavior with Sig. (0.001
< 0.05), B coefficient value (4.285), and tcount > ttable (3.906 > 1.98). (5) lifestyle has a positive and significant effect on consumptive behavior with Sig. (0.000 < 0.05), B coefficient value (0.682), and tcount > ttable (6.528 > 1.98). (6) lifestyle is an intervening variable or mediation between peer environment on consumptive behavior with a
value of tcount > table (2.65 > 1.985). (7) lifestyle is an intervening variable or mediating between fashion trends and consumptive behavior with a value of tcount < table (2.36 < 1.985).



Keywords: peer environment, fashion trends, lifestyle and consumptive behavior.









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Ketersediaan
23SK2341051.00SK EKOS 23.051 REN pMy Library (Lantai.3, Local Content)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
SK EKOS 23.051 REN p
Penerbit
Pekalongan : Jurusan S-1 Ekonomi Islam FEBI UIN KH Abdurrahman Wahid Pekalongan.,
Deskripsi Fisik
xix, 105 hlm.,21X30 cm.; Bibliografi : hlm.102-105
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
658.8342
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perilaku Konsumen
Gaya Hidup
Teman Sebaya
Variabel Mediasi
Perilaku Konsumtif
Trend Fashion
Belanja Online
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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