e-BOOK

The Art of Writing & Speaking the English Language: Word-Study and Composition & Rhetoric

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If there is a subject of really universal interest and utility, it is the art of writing and speaking one's own language effectively. It is the basis of culture, as we all know; but it is infinitely more than that: it is the basis of business. No salesman can sell anything unless he can explain the merits of his goods in effective English (among our people), or can write an advertisement equally effective, or present his ideas, and the facts, in a letter. Indeed, the way we talk, and write letters, largely determines our success in life.

Now it is well for us to face at once the counter-statement that the most ignorant and uncultivated men often succeed best in business, and that misspelled, ungrammatical advertisements have brought in millions of dollars. It is an acknowledged fact that our business circulars and letters are far inferior in correctness to those of Great Britain; yet they are more effective in getting business. As far as spelling is concerned, we know that some of the masters of literature have been atrocious spellers and many suppose that when one can sin in such company, sinning is, as we might say, a “beauty spot”, a defect in which we can even take pride.

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Ketersediaan

196

421

Website

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

421

Penerbit

Tempat terbit tidak teridentif : Project Gutenberg books., 2006

Deskripsi Fisik

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Bahasa

Inggris

ISBN/ISSN

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Klasifikasi

421

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Bahasa Inggris - Menulis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sherwin Cody

Versi lain/terkait

Lampiran Berkas

Komentar

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