e-BOOK

Research Methods For Business: A Skill Building Approach

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Just close your eyes for a minute and utter the word research to yourself. What kinds of images does this word
conjure up for you? Do you visualize a lab with scientists at work with Bunsen burners and test tubes, or an
Einstein‐like character writing a dissertation on some complex subject such as ‘behavioral heterogeneity in economic institutions’, or someone analyzing large amounts of scanner data to assess the impact of a price reduction
on sales? Most certainly, all these images do represent different aspects of research. However, research is not
necessarily characterized by Bunsen burners, Einstein‐like characters or Big Data. Research, a somewhat intimidating term for some, is simply the process of finding solutions to a problem after a thorough study and analysis
of the situational factors. Along these lines, people (consumers, investors, managers) constantly engage themselves in exploring and examining issues – and hence are involved in some form of research activity‐ as they want
to change mobile phone providers, buy a new car, go to the movies, invest in a business startup, or increase
advertising expenditures in their role as a manager.

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Ketersediaan

157

650.072

Website

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

650.072

Penerbit

United Kingdom : John Wiley & Sons Ltd., 2016

Deskripsi Fisik

447 halaman

Bahasa

Inggris

ISBN/ISSN

9781119266846

Klasifikasi

650.072

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

Seventh Edition

Subjek

Bisnis - Penelitian

Info Detail Spesifik

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Pernyataan Tanggungjawab

Uma Sekaran

Versi lain/terkait

Lampiran Berkas

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