e-BOOK

Persuasive copywriting using psychology to influence, to influence, engage and sell

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Let me begin by asking you a question: are you able to make a truly
dispassionate decision? That is, one utterly devoid of emotional influence and
based solely on a cold, hard assessment of the cold, hard facts? Of course you
are! You might say, slightly affronted, ‘When it really matters, I am able to be
purely rational and would not allow myself to be swayed by something as
superficial – as fluffy – as feelings’. You are not alone.
But is our dismissal of emotions a little hasty? After all, they are aspects of the
psyche that have become stronger and more complex through evolution,
suggesting they must confer some sort of advantage. The inherent logic of this
notion is one that Antonio Damasio, Professor of Neuroscience at the University
of Southern California, has been arguing for many years

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Ketersediaan

108

153.8

Website

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

153.8

Penerbit

London : Kogan Page Limited., 2015

Deskripsi Fisik

247 halaman

Bahasa

Inggris

ISBN/ISSN

978 0 7494 7400 3

Klasifikasi

153.8

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Persuasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Andy Maslen

Versi lain/terkait

Lampiran Berkas

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