BUKU

Economics of Strategy

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In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

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Ketersediaan

16BIC160628.00

BIC 330 ECO

My Library (Lantai 3, BI CORNER)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

330 ECO

Penerbit

New York : John Wiley & Sons., 2013

Deskripsi Fisik

xx, 534 hlm., 25 cm.

Bahasa

Inggris

ISBN/ISSN

9781118319185

Klasifikasi

330

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 6, Cet. 3

Subjek

Ekonomi
Economic

Info Detail Spesifik

Bibliography : page 497-509; Index : page : 511-534

Pernyataan Tanggungjawab

David Besanko

Versi lain/terkait

Lampiran Berkas

Komentar

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