BUKU
Innovation and Entrepreneurship
Individuals and organizations of all shapes and sizes create value through innovation, whichs is driven by entrepreneurship. The text applies key theories and research on innovation and entrepreneurship and explain how theses can be applied in practice in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. The book consists of 5 part. Part 1 discuss about entrepreneurial goals and context. Some material in part 1 discuss the innovation imperative, social innovation, and innovation, globalization and development, and also sustainability-led Innovation. Part 2 discuss about recognizing the opportuniy, that consists of 3 chapter. Some materials in part 2 about entrepreneurial creativity, sources of innovation, and search strategies for innovation. Part 3 discuss finding the resources, that consists of 3 chapter. Some materials in part 3 discuss about building the case, leadership and teams, and exploiting networks. Part 4 discuss developing the venture, that consists of 4 chapter. Some materials in part 4 discuss about developing new products and services, creating new ventures, developing businesses and talent through corporate venturing, and growing the enterprise. Part 5 discuss creating value, that consists of 3 chapter. Some materials in part 5 discuss about exploiting knowledge and intellectual property, business models and capturing value, and learning to manage innovation and entrepreneurship.
16BIC160619.00 | BIC 658.421 BES i | My Library (Lantai 3, BI CORNER) | Tersedia |
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