SKRIPSI KPI
Framing Analiysis Of Kumparan And Pikiran Rakyat.Com In Covering News Of The Ministry Of Religious Affairs' News Halal Logo
New halal logo that has been assigned by the The Ministry of Religious Affairs through BPJPH on 10th February 2022 has brought up the controvertial issue. The cons side argues with this determination centering their reason on the logo design and the other side that agrees with this regulation thinks that logo design is not an essential topic that needs to be debated. This controversy also influenced by several media that herding people into two perspectives. The researcer has choosen Kumparan and Pikiranrakyat as the media that will be compared in term of their framing in covering news of new halal logo because both of them are incredible media based on similar web. The comparison of both media was based on the news regarding with new halal logo and released on 12-15th March 2023. This research is aimed to reveal the framing that thet use to cover this issue through Robert N. Entman Framing Theory. Research methodology in this research used descriptive and qualitative approach to define certain aspects that were framed by Kumparan.com and Pikiranrakyat.com. The researcher analysed those articles by Robert N. Entman Framing Analysis indicators, which are problem define, diagnose cause, make moral judgement, and treatment recommendation. The resarcher elaborated the data through observation, documentation, and data analysis. Based on that, the researcher found that Pikiranrakyat.com used opposite framing to cover the new halal logo issue. It can be seen from the headlines that they made and also the content. However Kumparan.com came with the neutral frame in covering the issue of new halal logo.
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