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Marketing Management and Communications in the Public Sector

communication ethics; communication models; communication strategies; communication theory; co-branding; crisis communication; Jean-Patrick Villeneuve; marketing instruments; non-profit management; public administration; public communication; public management; public marketing; public sector marketing; public-private partnerships; social marketing

Ketersediaan
00450658.1 MAR mDIGITALTersedia
Informasi Detail
Judul Seri
978-1-315-62230-9
No. Panggil
-
Penerbit
New York : Routledge.,
Deskripsi Fisik
274 hlm
Bahasa
Inggris
ISBN/ISSN
-
Klasifikasi
658.1 MAR m
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Cet.1
Subjek
public relations
Business - Management
Business Communication - Presentation
Sales - Marketing
Non-Profitmaking Organizations
Political Economy
Public Administration
Central government
Policies
Central Government Policies
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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